May 13

Written by:
5/13/2011 9:51 PM 

Last week, I had a discussion with Mark Sturgell, my business coach. Mark has walked a long road with me over the past 9 months or so, and it's a joy to have him on this journey with us. We were talking about some of C2IT's "core competencies" and how we are very good at developing data-driven applications and websites. It's in our DNA. Whether it's a simple content management system that allows a client to take control of their own website instead of turning to us every time they need a change, or a custom-build application that helps a business operate how it should every day, data is in our blood. Reports. Systems. Applications. It's all over.

In fact, it's such a focus in what we do that often, I think, we overlook the aesthetic appeal some of our clients may be looking for. We can write a very utilitarian application for you, one that works well, suits your needs, and flows as you need it. But does it need to be "artsy" as well? Does it need to have good curb appeal? Will that help "sell" what we have to offer? I think there's validity in that question. I think it's a question we haven't considered enough in the past, and needs more focus as we move forward.

On the other hand, I think there's validity in not being known as an aesthetically focused company, as an artsy company. There are certainly IT consultants, software developers, and web designers who are known for their design craft. There's a place for that. Just like there is a place for cruise ships on the ocean.

But I don't build cruise ships. I build battle ships. I build tug boats. I build canoes, john boats, and the occasional aircraft carrier. Yes, function is important. Effeciency and simplicity are crucial. Artwork, soft lines, and curb appeal take second fiddle in the actual use of the product.

I watched the video below tonight. It comes from a perspective of faith, which is very important to me. The question the video is actually asking is, "How do you choose your 'home church'?" It's a good question, but not one I'm focusing on here. It makes a good contrast, though, between cruise ships and battle ships. One is designed for comfort and relaxation, while the other is designed for a clear mission, for achievement of goals, and ultimately, for decisive victory.

We build battleships. We build things that function. That serve clear purposes. If you'd like a cruise ship built... well, give us a call. We know people. Because cruise ships matter, too. On the other hand, we might even have a battle ship that has just the look you're looking for.

Check out the video below, and let us know what you think...



If the video isn't visible, click here to view it on the source website.